Fortsetzung des Artikels: der steile Aufstieg von Netflix 2013
Netflix unter den Top Ten
der US Entertainment Websites
Die vorliegende Statistik zeigt ein Ranking der Entertainment-Websites in den USA nach der Anzahl der Unique Visitors.
Mehr Statistiken finden Sie bei Statista
Netflix kann sich mittlerweile vom Wettbewerb immer weiter abheben und erreicht bereits erhebliche Marktanteile, im Vergleich mit anderen Streaminganbietern:
Mashable Screenshot. Quelle: http://mashable.com/2013/12/19/netflix-2013/
Auf Mashable werden die Zahlen weiter erläutert:
Hulu revealed this week that it now has 5 million paid subscribers, or about one-eighth the number that Netflix had as of October. Amazon doesn’t break out the number of paying customers for Prime, which includes other services in addition to video streaming. But data from Sandvine (above), a research firm that tracks broadband activity, suggests that Netflix streaming activity is significantly larger than either of these competitors.
„[Netflix] takes all of the money that they have from the greater subscriber base and plows it into more content, and in doing so they make it terribly difficult for anyone to get into the market to displace them,“ said Tony Wible, an analyst with Janney Capital Markets. „The longer it takes for competition to catch up to Netflix, the better they are.“
Auch in den sozialen Netzwerken konnte Netflix unter seinen Usern für Begeisterung sorgen. Candida McCollam schreibt über Auswertungen mit Hilfe der NetBase Social Media Analytics Plattform:
Results of our NetBase social media analytics platform confirm that consumers have rekindled their love affair with Netflix. French and Spanish-speaking subscribers, as well as viewers in other global markets, resoundingly applaud the bold and successful move into original content. Over time, the NetBase social analysis of Netflix has shown that subscribers are clearly still emotionally invested in the company, which has been strengthened by their affinity with the brand’s original content value proposition.
Quelle: http://socialmediatoday.com/localspeak/2001491/netflix-global-social-roll
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